Marketing

Marketing Handbook #

Following are some resources we’ve collected and references

Content Advice #

  1. MrBeast shares his best YouTube advice
  2. The GaryVee audio experience: 3 steps to making Better Content
  3. How to find content ideas for youtube
  4. The 18 cent Instagram strategy-Gary Vaynerchuk
  5. How I post Consistently
  6. How to grow on Youtube: The Power of evergreen content
  7. How to make content consistently
  8. How to make 64 pieces of content
  9. Add these 3 types of YouTube videos to your channel
  10. Mastering the hero, hub, and hygiene content strategy
  11. The not-so Obvious Hero, Hub, & Help Youtube Strategy
  12. How to research and promote hero content
  13. Engaged Followers
  14. Chris Donnelly - The Ultimate LinkedIn Growth Cheat Sheet
  15. Big Mistakes Small YouTubers still make
  16. Creator Insider
  17. Gary Vaynerchuk - 11 years ago I wrote Jab, Jab, Jab
  18. 4 mistakes that make your tutorial videos hard to watch
  19. Tasleem Ahmad - LinkedIn is changing (and I am happy it is)
  20. Shorts secrets

Content Creation #

  1. Content Creation Tactics for 2024
  2. how to make content consistently
  3. How to build a successful brand through social media in 2023
  4. How to do card sorting in UX Design
  5. How Users read on the web
  6. How to create Linkedin carousel posts
  7. How to use post threads: Best practices for business
  8. Luke Matthews on Linkedin: How I am gamifying the LinkedIn Algorithm
  9. LinkedIn Pulse
  10. With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Months
  11. LinkedIn Algorithm Update Prioritizes Evergreen Content, Shifting Focus from Trending Posts
  12. YouTube planning sheet

Marketing 101 #

  1. The customer journey - definition, stages, and benefits
  2. how to create a landing page: The ultimate guide
  3. The 13 best Marketing YouTube Channels to follow in 2024
  4. Digital Spagetti
  5. Why is this the perfect landing page
  6. Learn with shopify
  7. Awareness, Consideration, Conversion: A 4 minute intro to
  8. How customer journey maps help you engage with your
  9. Dodi
  10. Reddit - r/PPC
  11. Reddit - r/marketing

PPC #

  1. Linkedin Ads for Beginners: How to run your first campaign
  2. Impactable - LinkedIn - Ads Agency

Writing & Story Telling #

  1. The but/therefore storytelling rule Explained
  2. Should all writers read? writing tip clips
  3. 10 ideas rooted in psychology to elevate your storytelling
  4. How does the LinkedIn Algorithm work
  5. The secrets of copywriting

SEO #

  1. Burkhard Berger on LinkedIn: Want to outperform your SEO

Tools #

  1. The best keyword research tool is totally free
  2. Social listening and brand monitoring tools
  3. What is social listening
  4. Learn Inkscape material - 1
  5. Learn Inkscape material - 2
  6. Learn Inkscape material - 3
  7. Learn Inkscape material - 4
  8. Learn Inkscape material - 5
  9. Learn Inkscape material - 6

Video Production & Editing #

  1. Build your own B-roll library like THIS
  2. The editing Podcast
  3. How to improve the audio quality in your videos?
  4. FIRE Video podcast setup
  5. How to export highest quality video in VN App
  6. How to make better jump cuts
  7. How to use creative commons licence images from Google
  8. How to change OBS Studio recording output to .MP4 (OBS Export to MP4)
  9. How to Convert mp4a to mp3

Ads Library #

  1. Facebook Ads Library
  2. google Ads transparency for a safe and open internet
  3. TikTok Ads Library
  4. LinkedIn ads Library
  5. Pinterest Ads Library
  6. Snap Ads Gallery

Reference #

  1. PO Box problem
  2. See Xavier HERMAN’s activity on LinkedIn
  3. The Reason Social Media platforms took over the world
  4. Fixed prices Vs. Time and Material
  5. Christian M.’s Post
  6. Jasmin Alic on LinkedIn: This is my no. 1 strategy to find clients
  7. Can anyone make $1M in America?
  8. The best Travel credit card
  9. How to level up in life
  10. Pre Litigation mediation Benefits
  11. New Editing desk setup
  12. Simon Sinek - Ever wondered why some people just get you?
  13. LinkedIn Ads Reference - 1
  14. LinkedIn Ads Reference - 2
  15. LinkedIn Ads Reference - 3
  16. LinkedIn Ads Reference - 4
  17. LinkedIn Ads Reference - 5
  18. LinkedIn Ads Reference - 6
  19. LinkedIn Ads Reference - 7
  20. LinkedIn Ads Reference - 8