Bang good start to 2024
January 2, 2024
Highlight #
Us as a team were able to record, edit and publish a video all under less than 4 hours from scratch. Along the way we discovered Chirag has a golden voice and Eshwa has excellent intentions :)
Lessons learned from Google Ads campaign we ran pre-covid #
I shared with team few lessons on how we ran PPC campaigns. Few lessons we learned along the way
- Use of correct negative keywords leading to good productivity
- Organizing ads into ad groups
- Importance of writing a good copy text
- Having a good landing page, specifically
- Having only call to actions on the site (lack of menu navigation for users)
- Highlighting value proposition first than asking for CTA - Call to Action
- Testing ads with tracking tool like Hotjar, there is an opensource version for this OpenReplay
- Biggest regret I have is not running campaigns long enough
CONSISTENTLY, its an investment that reaps rewards over longer period of time - Not having a mailing list to market to
On topic of designing campaigns its important to:
- Understand customer buying journey.
- Nurturing the clients using various mediums
Content Creation #
Tips for taking and giving interview: Checkout YouTube video, here is the Original Complete Trial Interview. Tips include:
1.Don’t be too robotic, be comfortable while talking. 2.Be comfortable to take a pause instead of hmm, aa ,thik hai. 4.Loud enough while speaking. 5.Break monochromatic change content accordingly 6.Ensure communication is going 2 ways.
Final Profile for Eshwa Challa
Other tips shared with team today:
- Importance of B-Roll
- Circular Mask for OBS
- Using iPhone Continuity Mode with OBS
Other Updates #
- XC’s release note has been updated, tasks added to issue tracker
- Eshwa is working on NextJS & Material UI
- Omakar S. is working on listing pages we’re going to need to migrate
- Additional planning sprints planned with Prasad