Highlight # We had ice-cream party in office today. Lot of code reviews back to back at Fafadia Tech on XpertConnect project. And, of course we get to know about our Team members. Highlight of AMA sessions # We had XC’s second AMA session. Doubts were cleared on various questions team members had around functionality of ACM. We also had a general AMA session where we discussed Squid Proxy and Celery ...
Highlight # Us as a team were able to record, edit and publish a video all under less than 4 hours from scratch. Along the way we discovered Chirag has a golden voice and Eshwa has excellent intentions :) Lessons learned from Google Ads campaign we ran pre-covid # I shared with team few lessons on how we ran PPC campaigns. Few lessons we learned along the way Use of correct negative keywords leading to good productivity Organizing ads into ad groups Importance of writing a good copy text Having a good landing page, specifically Having only call to actions on the site (lack of menu navigation for users) Highlighting value proposition first than asking for CTA - Call to Action Testing ads with tracking tool like Hotjar, there is an opensource version for this OpenReplay Biggest regret I have is not running campaigns long enough CONSISTENTLY, its an investment that reaps rewards over longer period of time Not having a mailing list to market to On topic of designing campaigns its important to: ...